The Sony Xperia S – Sony’s Attempt to Recapture the Smartphone Market

The Japanese and Swedish smartphone venture Sony Ericsson has just announced its earnings for 2011. The partnership announced losses totaling to 247 million euro (approximately $267 million or £173 million). Now that the Japanese tech giant has purchased its Swedish partner’s shares, it is planning to get back in the game. It launched the XPERIA S this year at CES (Consumer Electronics Show) 2012 last January. Finally, the company now has a smartphone that can compete with the bigger fish in the market.

In the past, the smartphone maker has created a number of sound Android devices such as the XPERIA Play and the XPERIA Arc S. However, they are simply outmatched by the flagships other manufacturers have to offer. Samsung launched its highly popular dual-core handset the Galaxy S2. HTC has done the same with its Sensation. Apple soon followed with its most powerful handset to date with the iPhone 4S. Sony Ericsson’s handsets were simply left far behind. vivo v17 pro

Now that the company is purely Japanese-owned, they are planning to make their mark with their next generation Android smartphones. This has become evident in the XPERIA S.

The handset is unlike any other handset in the company’s roster. Like most of the flagships in the market today, it packs a 1.5 GHz dual-core Qualcomm MSM8260 Snapdragon processor under the hood. This is even more powerful, compared to the 1.2 GHz dual-core processor found within the Galaxy S2. It is as powerful as the HTC Sensation XE that comes with the same CPU.

When it comes to camera sensors, this Android device will not disappoint. It comes with a 12 megapixel rear-facing primary camera that can record videos at 1080p. This makes the smartphone only one of two smartphones in the market to sport megapixel counts of this amount. The only other smartphone with a camera as powerful is Nokia’s N8. Sony’s new smartphone also comes with a 1.3 megapixel front-facing camera for video calls. It can record videos at 720p.

Of course, one reason why people choose to get smartphones is not just all about hardware but looks as well. The XPERIA S definitely does not fall short when it comes to form factor. It sports a sleek and smooth look with a transparent band found on the bottom.

Sony has a lot riding on this new smartphone as well as their new releases this 2012. With the XPERIA, Sony plans to recapture the smartphone market.

Leave a Reply

Your email address will not be published.